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Infringement Watch Services

Trademark owners who do not assert their trademark rights risk losing them. When someone’s activities are likely to cause confusion, the trademark owner should act quickly. Unfortunately, it is not easy for trademark owners to know when that likelihood has occurred. Many times, the problem is not recognized until there has been some amount of actual confusion. At that point, the harm to the goodwill in the trademark may be great, and the cost of obtaining meaningful relief may be prohibitive. If the likelihood of confusion is found sooner, the cost will be much lower.

Sophisticated organizations should have programs in place to watch for potential trademark infringement problems. Ask Arnold & Saunders how this type of strategic solution can be made to work for your organization.

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