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Internal Accountability and Key Practices

Global brand development is threatened by improper trademark usage and enforcement. These are the leading causes for damaged trademark positions and estates. Worse, threats are silent in most corporations; there is typically no business process in place to detect deficiencies until the value of the trademark is under attack.

Arnold & Saunders reduces these risks by providing the training, education, and internal process for accountability.  Fortunately, the threats can be mitigated by relatively inexpensive preventative care:  assessment of current usage and enforcement practices, establishment of global metrics, identification or validation of communities of practice, best practices management, development of action steps to take corrective action, establishment of lines of accountability, and development of appropriate internal processes and/or employee communications to effect the needed corrective action. We are also an outsourcing resource to enable you to execute on the findings.

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