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New Brands

Global trademark coordination also encompasses new trademarks. Some companies spend hundreds of thousands of dollars on new trademarks only to find that the mark is blocked in certain key countries. More importantly, they lose valuable time when they change from a blocked mark. To reduce these risks, sophisticated organizations conduct preparatory, strategic work early in new name development.

Arnold & Saunders helps organizations get it right the first time. From trademark selection, global clearance searching, and registration in key jurisdictions, we take care of corporate concerns.

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